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Social media plays a significant role in shaping beauty trends, often influencing makeup routines through viral content on platforms like TikTok. However, Bennet Northen recently highlighted a crucial aspect in a video, stressing that the makeup techniques demonstrated by influencers may not be ideal for everyday use.
In a side-by-side comparison video, Northen applied popular TikTok makeup styles on one side of his face, contrasting it with his regular beauty routine on the other. The video has garnered 7.8 million views, underscoring the impact of such content.
The “influencer” side of Northen’s face, featuring popular TikTok techniques, resulted in a more intense and harsh appearance. This approach involved using multiple products concentrated in one area, including foundation, cream blush, powder blush, bronzer, and highlighter. Northen pointed out that while visually striking on camera, this method may not yield a natural and practical real-life look.
For instance, the trend of pouring foundation directly onto the face, popular on TikTok, was criticized by Northen as “unsanitary” and “wasteful.” On the contrasting side of his face, he opted for a more controlled application, pouring a small amount of foundation on his hand and using a brush for a more even complexion.
This video serves as a reminder that while social media influencers often showcase bold and colorful makeup looks, adapting these styles to real-life situations requires a more nuanced and practical approach. Northen’s demonstration highlights the importance of considering the effectiveness and suitability of beauty trends beyond their popularity on platforms like TikTok.